What Is Market Research and Why Does It Matter?
Market research is the act of gathering and analyzing data about the position of a product or service in a market. It looks at information regarding current customer interest and potential growth.
The market analysis also gathers information about the people who are and might be interested in a product or service. It interprets data as they relate to customer spending habits, geographic locations, industry competitors, and economic conditions.
These insights help you find out:
- How many people are likely to become your customers
- Who your customers are
- Why they buy
- How they buy
- How much they buy
- Why they buy from you
- Why they buy from a competitor
- Where there might be opportunities for niche marketing
- Wikipedia – Geodemographics
- 10 Reasons To Use Geodemography
Email Marketing - Email Marketing Segmentation Strategies that Grow Your Business
Social Media - Social Media Use in 2018
Keyword Tools - WordTracker
- KeyWord Discovery
- Local Keyword Search Tool
- 5 minutes Website
- Local Marketing Source
Mapping Tools – Sources - Environics Analytics
- Esri – Canada
- Esri – USA
- Esri – Training
- ArcGis
8 Free Mapping and Visualization Tools You Should be Using
- Google My Maps.
- MultiPlottr.
- Excel 3D Maps.
- 3- Digit Zip Map.
- OptiMap.
- Point to Point Distance Calculator.
- Batch Geocoding.
- Tableau Public.
Stastics Canada - Statistics Canada
- GeoDepot
- Census Tract Reference Maps
- Census Data Mapping
- Dissemination Area Reference Maps
- Dissemination Area Reference
- Geography
- Census Profile
- GeoSearch 2011
- York University Research Guide
- Worldometer Population
- Ontario – Work development Services
- Google Insights
- Government Statistical Databases
United States - United States Census
- Alexa – What is Market Size
- Alexa
- US Small Business
- Pew Research Center
- Statistica
- Google Surveys
- Survey Monkey
- City Town Info
- Google Trends
- Social Mention
- Vanderbilt Research Guide
- Facebook Insights
- Similar Web
- National Center for Education Statistics
International Statistics by Country - Statistics by Country
- Sources of Demographics